Hello, I’m Misa Misono

Design Director, IDEO San Francisco

I connect the dots between what people want and what businesses need to grow. Whether it’s in retail, food, or technology, I strive to design memorable, brand-building experiences.

What you won’t learn from my bio:
I love to salsa dance and am currently designing a line of dance-ready clothing.

Joined IDEO:
2012

Full Bio

Misa is a Design Director in IDEO San Francisco, where she leads the business design discipline and brings over a decade of brand management and insights expertise to projects in retail, food, and technology. She’s also led projects across multiple industries, from helping a granola brand prepare for national distribution to designing a new product and service for a Fortune 500 beauty company.

Misa previously worked in brand management at Procter and Gamble. As a digital leader within the company, she helped Secret Deodorant win marketing innovation awards and receive national media attention from publications including The New York Times, CNN, and AdAge. Prior to Procter and Gamble, Misa ran her own fashion design business, where she created custom clothing, bags, and accessories. She also ran a research group and public relations for two major universities.

She holds an MBA from Duke University and bachelor’s degrees in Economics and Political Science from Boston University. In her spare time, Misa is likely to be found working on her latest clothing design or planning her next dive trip.