Partner and Managing Director, IDEO San Francisco
Each day, I help create programs that allow companies and IDEO designers to envision a new future—from pioneering new ventures to helping evolve culture in organizations.
What you won’t learn from my bio:
I was the co-director of a dance troupe in college. I LOVE to dance and can still be found blasting music and trying to master a new move or routine with my kids in my living room.
As Partner and Managing Director, Melanie Bell-Mayeda helps organizations reinvent themselves and connect with customers in new and meaningful ways. An MBA by training and a sociologist at heart, two things stop her in her tracks: an analytical exercise that unlocks a completely new way of seeing an opportunity, and the development and launch of a market-facing pilot that sets the stage for changing an experience, brand, and organization. Melanie collaborates with clients to connect human need and market opportunity by leveraging IDEO’s strategic design capabilities. Her focus spans a broad range of industries, from financial services, to hard and soft good manufacturing, to consumer services. Most recently, Melanie led The Powerful Now, a global initiative that explored ways to bring creativity and design thinking to the topic of aging.
Prior to joining IDEO, Melanie honed her skills at Virgin Entertainment Group, Booz Allen Hamilton, Morgan Stanley and LeapFrog, where she single-handedly launched a brand extension initiative across six industries. Melanie is on the Board of Regents at Samuel Merritt University, where she focuses on helping the institution meet its goal of advancing the future of patient care. She earned a degree in sociology from Harvard University and an MBA from Harvard Business School. What gets her up and out the door in the morning? Helping clients explore and act upon future business opportunities, the prospect of a good run, and getting her two kids ready for a day of learning new things.