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Hello, I’m Melanie Bell-Mayeda

Partner, IDEO San Francisco

Each day, I help create programs that allow companies and IDEO designers to envision a new future—from pioneering new ventures to helping evolve culture in organizations.

What you won’t learn from my bio:
I was the co-director of a dance troupe in college. I LOVE to dance and can still be found blasting music and trying to master a new move or routine with my kids in my living room.

Joined IDEO:
2007

Full Bio

As a Partner and Managing Director at IDEO, Melanie Bell-Mayeda has worked with Fortune 500 organizations to develop vision, strategy and implementation roadmaps to drive growth and long-term business fitness. She works hand-in-hand with clients to implement strategy by conducting in-market pilots and prototyping new organizational structures and processes. Over the past 4 years, Melanie has been deeply passionate about using design to drive positive social impact. Working with philanthropies, corporations, and institutions, Melanie has been focused on crafting opportunities to reimagine and build new policy, new market based solutions, and new cultural narratives that help to evolve social systems to better serve all people (with a focus on marginalized populations) and help sustain our planet. This includes identifying market opportunities with social impact potential, building and prototyping new products and services, attracting fresh talent to these high potential markets, and working with funding partners to drive capital investment in new ventures. Two specific areas of focus include caregiving (to design a more modern, family-centered system of care) and the future of work and workers.

Melanie was an Aspen Institute First Mover Fellow from 2019-20 and is currently a member of the Board of Regents, Samuel Merritt University and Board Member of The Steve Fund.

Prior to joining IDEO, Melanie honed her skills at Virgin Entertainment Group, Booz Allen Hamilton, Morgan Stanley and LeapFrog. She earned a degree in sociology from Harvard University and an MBA from Harvard Business School.