Design Director, IDEO San Francisco
Fueled with a passion for craft, I lead teams in the development of physical products that attract, intrigue and delight users and enhance the overall brand experience.
What you won't learn from my bio:
I love live music (preferably indie music or electronic) and can be found in one of San Francisco’s venues almost every week.
Marcelle van Beusekom is a design director helping to lead IDEO’s design of hardware products. Fueled with a passion for craft, she aims to develop products that attract, intrigue and delight users and enhance the overall brand experience. Together with other leaders at IDEO, she strives in her work to humanize technology.
With experience rooted in hardware design development at global design consultancies and in-house corporations, Marcelle has developed an in-depth ability to balance rational business considerations with strong emotional aspirations. Marcelle excels in leading projects that involve “smart” consumer products and innovative technology, as well as large scale projects with multiple design disciplines and user experience ecosystems.
Her work, including a VR camera and a smart thermostat, has received several internationally acknowledged design awards. Marcelle holds a BSc and MSc (with honors) from Delft University of Technology in Industrial Design Engineering. She has also studied at Umeå’s Institute of Design and has as a Guest Lecturer taught various classes at California College of Arts.