Partner and Managing Director, IDEO San Francisco
I run the Design for Food studio in our San Francisco office, and help our food clients both identify opportunities for growth and create new meaningful brands and businesses.
What you won’t learn from my bio:
I’m learning to play the guitar with my 10 year old son—he’s much better than me.
A Partner at IDEO, Lynda Deakin brings eighteen years of experience working with a broad range of food and beverage clients to her work. She is the Managing Director of IDEO’s Design for Food studio, helping companies solve their toughest problems and identify opportunities for growth. Her empathic approach enables clients to address people’s unmet desires and empowers them to tackle a wide variety of design and innovation challenges — from designing the next $100MM product to creating strategic development platforms. Lynda has collaborated with a range of clients, from large food companies such as ConAgra, Whitewave Foods, and The Hershey Company, to smaller start-ups and agents of change that are trying to reshape the future of food. She believes that design is a tool that can help us build a more sustainable food system while changing consumers’ behaviors for the better.