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Hello, I’m Justin Massa

Executive Portfolio Director, IDEO Chicago

As CEO/founder of IDEO’s first startup-in-residence, Food Genius, my two big passions were food and data. Now as an Executive Portfolio Director, I’m interested in helping companies use new platforms as systems to innovate, particularly at the intersection of intelligent systems and design. I’m especially excited to explore data science as a unique discipline of design and to understand how we might humanize and democratize data in the future.

What you won’t learn from my bio:
I’m a serious balcony gardener and have a particular penchant for cherry tomatoes and shishito peppers. I love giving them away to friends.

Joined IDEO:

Full Bio

Justin Massa is an innovator and entrepreneur with expertise in food, big data, housing, open government data, and civil rights. His work centers on connecting industries, companies, and governments that have historically lagged behind with the technologies and data they need to leap ahead. He is currently a Senior Portfolio Director at IDEO’s Chicago studio and part of the leadership team for Design for Augmented Intelligence (D4AI).

Justin was previously the founder and president of Food Genius, a venture-backed big data and analytics company in the food industry whose customers include US Foods, McDonald’s, Safeway, Coca-Cola, and Kraft. Food Genius has been named to Entrepreneur Magazine’s “100 Brilliant Companies” list and was the recipient of a “Chicago Innovation “Up and Comer” Award” and a “Core77 Design Award." He remains an active member of Food Genius’ board of directors.

Justin is a widely respected expert on food trends and the intersection of food and technology. He has been featured on/in NPR’s Morning Edition, The Washington Post, and Inc., among others, and has been a featured speaker/presenter at many food and entrepreneurship conferences.

Early in his career, Justin was a radio DJ, a fair and affordable housing advocate, a kindergarten teacher, and an undercover civil rights researcher (although not all at the same time).