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Hello, I’m Joe Brown

Portfolio Director, IDEO San Francisco

I lead teams in designing new products & services and help companies build the muscles to do that work themselves. 

What you won't learn from my bio:
My one and only patent is for a frozen novelty dessert.

Joined IDEO:
2011

Full Bio

IDEO is known for designing the future of everything from telephones to toothpaste to teaching. But knowing what to build is useless if you don't know how to build it. Joe leads a portfolio of work centered on helping companies organize to build their future—creating the cultures, communities, structures, and systems they need to succeed. That means that Joe is often tangled up in building new innovation labs, rethinking product development, and scaling new capabilities.

Joe has also helped several dozen companies become purpose driven—not just creating purpose statements, but bringing purpose to life at every level of the company. Much of that experience is baked into IDEO U’s class, Power of Purpose, which Joe teaches.

Prior to IDEO, Joe taught courses in Marketing and Organizational Behavior at Stanford Graduate School of Business, where he also earned his MBA. Before that, he edited textbooks for the SAT, moonlighted as an interaction designer, and sold art in several New York galleries. 

Joe likes finger painting as much as he likes financial modeling, but his true passions are donuts, robots, and pulp crime novels. His only patent is for a frozen novelty dessert.