We use cookies to improve your browsing experience.
And cake to boost morale on Fridays. Find out more about our cookie policy here.

Hello, I’m Jerome Goh

Senior Design Lead, IDEO New York

I work with clients to create new-to-the-world concepts for their businesses, and help bring these ideas to life in the form of engaging user experiences. Although my expertise is in space design, I have been able to work across many industries because I have always focused on the needs of the end user.

What you won't learn from my bio:
When I am not in the office, I am a wannabe photographer and letterer. I also enjoy working with future-generation designers by being a part-time lecturer at Parsons New School.

Joined IDEO:

My Work

Full Bio

Jerome Goh is a Senior Design Lead at IDEO. His role is to bring his experience and expertise to help clients innovate. He has led many client projects, including the design and development of consumer products, services, and branded experiential spaces. To embed new ways of thinking from these projects, Jerome works on design programs that help activate organizational change. His clients include: Forest City, Jin Jiang Hotels, TCL, Fotile Kitchenware, 3M, Coca Cola, Johnson & Johnson, Procter & Gamble, Marriott Hotels, Kerry Properties, Samsung, Singapore’s Prime Minister’s Office, Ministry of National Development and Ministry of Manpower.

Jerome joined IDEO in 2000, and prior to working in New York, he also spent time building up IDEO Shanghai from 2008 to 2012. Before that, he was a leader of the space practice at IDEO San Francisco and Palo Alto. He has worked across the US on multiple large-scale projects with key clients. With over 13 year’s experience at IDEO, Jerome brings a wealth of design consulting knowledge and a deep understanding of IDEO’s methodology. In his current role, he is responsible for ensuring the creative excellence of IDEO’s work and capabilities.

Jerome is interested in creating actionable strategies that are steeped in user insights, and will lead to implementable solutions that are both relevant and have positive business impact. He believes this is particularly important for both domestic enterprises and multinational companies operating in China, as the country transitions from its manufacturing heritage.

Jerome is a speaker and writer on topics to do with designing for impact; innovating by doing; customer experience creation; impact of good service design and more. He has spoken at the Design Thinking Symposium, Singapore and was published in the CEIBS Business Review. He has also been interviewed by the BBC World, Blue Lion Magazine and Youku.

Jerome holds a Bachelors of Science with Honors in Industrial Design from Art Center College of Design, Pasadena, California.