Hello, I’m Jennifer Riel

Executive Portfolio Director, Strategy

I have a particular passion for using strategy as a tool to solve our clients' toughest challenges. The sweet spot at the intersection of the creativity of design thinking and the rigor of strategy is my happy place.

What you won't learn from my bio:
I’ve been to 6 continents for work (the seventh will be tough); I am exactly 5 feet tall and don’t really wish I was taller; the one artist I wished I’d seen in concert is Johnny Cash; I am an unofficial but eager promoter of all things Canadian.

Joined IDEO:

My Work

Full Bio

Jennifer Riel is IDEO's global director of strategy. In this role, she collaborates with clients and internal teams to push the edges of creative problem solving, leveraging tools from strategy and design thinking. As a strategy advisor, Jennifer has worked across industries and countries, helping organizations and teams to build winning, sustainable and human-centered strategies.

Before IDEO, Jennifer spent 13 years at the Rotman School of Management, where she taught undergrads, MBAs, and executives how to think creatively about their toughest challenges. During this period, she partnered with organizations (large and small, for-profit, not-for-profit and government) to help them build their strategic thinking capabilities and transform their teams.

Jennifer is also the author of Creating Great Choices: A Leader's Guide to Integrative Thinking (with Roger L. Martin, Harvard Business Review Press, 2017). Creating Great Choices is a Wall Street Journal bestseller and was shortlisted for Canada's National Business Book Award.

Jennifer holds an honors BA in English Literature and History from Queen's University (Kingston, Ontario) and an MBA from the Rotman School of Management, University of Toronto. Finally, Jennifer is a proud Canadian, as well as an avid fan of good food and bad TV.

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