Gretchen Addi is an Associate Partner and Portfolio Lead in the Bay Area. She is currently leading IDEO’s efforts to build a domain of work in the Aging space as well as providing mentorship and guidance to the Design Research discipline. She is passionate about the power of empathy and design, and the people who make it happen as well as the author of an internal point of view to better understand the needs of the aging population.
Since joining IDEO in 2000, she has participated in such diverse projects as future work environment scenarios; an exploration into the future of healthcare through the patient and family experience; product and service concepts for retirement planning and aging in place; and international interviews and observations around automotive, health and home care products. She brings a strong, strategic point of view to all of her work, both from a brand and service perspective.
Retail & Hospitality