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Hello, I’m Greg Perez

Senior Design Director, IDEO New York

I have a knack for pulling ideas, inspiration, and people together through communication design and strategic storytelling. I'm obsessed with getting down into the meaty essence of brands and bringing them to life through words, pictures, and sounds.

What you won’t learn from my bio:
I have a one-man band called Crunchybird. We’ve broken up twice now due to creative differences. We are, however, planning a reunion tour.

Joined IDEO:

Full Bio

Greg is a strategic storyteller and project lead whose craft spans brand strategy, digital experience, and communications design. His work at IDEO has included industrial design for white goods in China, repositioning and rebranding multinational apparel brands for the China and India markets to rethinking governmental service design in Singapore. At the heart of his craft is the ability to translate human experiences and insights into business impact through compelling, vivid stories which connect products to people. Clients include The North Face, Samsung, Microsoft, Maxis, Intel, Singapore’s Ministry of Community Development, Youth and Sports.

Greg joined IDEO in April 2010. He got his start in print work at newspapers as a journalist, designer and art director at the St. Petersburg Times, The Miami Herald and The Chicago Tribune. He transitioned to web design in 1999, working on digital startups in Silicon Valley and eventually became an art director and interactive journalist at MSNBC.com. Before joining IDEO he was a product designer Microsoft in Redmond, Wa. and Shanghai, China, leading interaction design for their news, mapping, search, and mobile platform offerings.