Design Director, IDEO Tokyo
I have a knack for pulling ideas, inspiration and people together through Communication Design and strategic storytelling. I'm obsessed with getting down into the meaty essence of brands and bringing them to life through words, pictures and sounds.
What you won’t learn from my bio:
I have a one-man band called Crunchybird. We’ve broken up twice now due to creative differences. We are, however, planning a reunion tour.
April 1, 2010
Greg is a strategic storyteller and project lead whose craft spans brand strategy, digital experience and communications design. His work at IDEO has included industrial design for white goods in China, repositioning and rebranding multinational apparel brands for the China and India markets to rethinking governmental service design in Singapore. At the heart of his craft is the ability to translate human experiences and insights into business impact through compelling, vivid stories which connect products to people. Clients include The North Face, Samsung, Microsoft, Maxis, Intel, Singapore’s Ministry of Community Development, Youth and Sports.
Greg joined IDEO Asia in April 2010. He got his start in print work at newspapers as a journalist, designer and art director at the St. Petersburg Times, The Miami Herald and The Chicago Tribune. He transitioned to web design in 1999, working on digital startups in Silicon Valley and eventually became an art director and interactive journalist at MSNBC.com. Before joining IDEO he was a product designer Microsoft in Redmond, Wa. and Shanghai, China, leading interaction design for their news, mapping, search and mobile platform offerings.