Managing Director, IDEO Products
I develop new products that help leaders create healthy and creative organizations.
What you won’t learn from my bio:
I cycle between woodworking, illustration, painting, and computer gaming binges.
First joined IDEO in 2005. Rejoined in 2015.
David is an entrepreneur and business designer who leads the development of B2B products. David is currently focused on helping leaders build more creatively competitive organizations—companies that lead through innovation, adapt quickly to market changes, and effectively improve their operations.
David is a mechanical engineer and MBA by training. After several years designing mechanical equipment for pharmaceutical facilities, he started his first business in Toronto—a skateboard company that he expanded to the United States and Japan. David quickly fell in love with the art of business and entrepreneurship, and decided to pursue an MBA while simultaneously launching a design-forward apparel company. He went on to be a product manager and product marketing lead at Square, as well as VP of Content at Masterclass, an early-stage education startup, where he led the design and production of interactive courses. In 2008, David became a founding member of IDEO’s business design discipline. He led and grew the practice from a team of nine designers to a team now representing 10 percent of IDEO’s designers. Over the past decade, David has led dozens of product development and venture design programs in web-services, consumer electronics, financial services, and media.