Managing Director, IDEO Products
I develop new products to help leaders build healthy and creative organizations. I also lead IDEO Creative Difference, a tool to help leaders assess their organization’s strengths and weaknesses as they build the capabilities to succeed in a modern market.
What you won’t learn from my bio:
I cycle between woodworking, illustration, painting, and computer gaming binges.
First joined IDEO in 2005. Rejoined in 2015.
David is an entrepreneur and business designer. He leads the development of new ventures for IDEO’s Design for Change studio. David is currently focused on helping leaders to build more creatively competitive organizations—companies capable of leading through innovation, adapting quickly to market changes, and effectively improving their operations.
David is a mechanical engineer and an MBA by training. After several years designing mechanical equipment for pharmaceutical facilities, he decided to start his first business in Toronto—a skateboard company that he expanded to the United States and Japan. Driven to entrepreneurship for creative reasons, David quickly fell in love with the art of business, and decided to get an MBA while simultaneously launching a design-forward apparel company.
Thanks to perfect timing, David became a founding member of IDEO’s business design discipline in 2008, which he led and grew from an emerging discipline of nine designers to a global powerhouse representing about 10 percent of IDEO’s designers. Over a nine-year span, David has led dozens of product development, and venture design programs in web-services, consumer electronics, financial services, media and more.
Previously, David was a product manager and product marketing lead at Square, and VP of Content at Masterclass, an early-stage education startup where he led the design and production of interactive courses, including a tennis course by Serena Williams.