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Hello, I’m Caricia Catalani

Design Director, IDEO San Francisco

I help organizations develop and launch new-to-the world products, services, and programs that improve health and wellness, address the social determinants of disease, and advance social justice.

What you won't learn from my bio:
Despite working among brilliant designers, much of my inspiration comes from home. I am married to my best friend, a storyteller and improviser, and am the mom of two tiny but fierce daughters.

Joined IDEO:

Full Bio

Dr. Caricia Catalani is a director of design for health and design research at IDEO. Caricia’s passion for design and research science drives impactful ways to improve health and human rights around the world.

At IDEO, Caricia combines human-centered design and qualitative and quantitative research methods to build high-impact innovations in health. Caricia’s work at IDEO is focused in the areas of health, wellness, and accessibility. Key projects include developing an innovation incubator for sexual health with Power to Decide, designing a universally accessible voting system for Los Angeles County, creating a breast pump for working mothers, crafting adherence packaging for HIV prevention, and envisioning homes that adapt to older adults as their needs change with age.

Caricia earned her doctorate from the University of California, Berkeley and completed post-doctoral work at the National Institutes of Health. She also holds a Master's of public health from Columbia University and a Bachelor’s in global development from the University of Michigan. She is on faculty at the University of California, Berkeley. She has authored over a dozen scientific articles about design and innovation in health, including a peer reviewed journal article on the effectiveness of digital therapeutics. Caricia will stop everything for a good bowl of ramen, great comedy improv, and fairy hunting with her two daughters.