Design the future

Jennifer Riel
Partner & Chief Operating Officer, Global
i Joined IDEO in
What you won’t learn from my bio
I am exactly five feet tall and don’t really wish I was taller (except when putting a suitcase in an overhead bin); the one artist I wished I’d seen in concert is Johnny Cash; I am an unofficial but eager promoter of all things Canadian.
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I work with IDEO’s senior leadership team to set and activate the long-term strategy for the firm. I also lead IDEO’s work in strategy design, collaborating with clients and internal teams to help design their futures. As a strategy advisor, I have worked across industries and countries, helping organizations and teams to build winning, sustainable, and human-centered strategies.

I most enjoy engaging with leaders to explore possible futures and to help those possibilities come to life.

Before IDEO, I spent more than a decade at the Rotman School of Management, where I taught undergrads, MBAs, and executives how to think creatively about their toughest challenges. I am the author of Creating Great Choices: A Leader's Guide to Integrative Thinking (with Roger L. Martin, Harvard Business Review Press, 2017), a Wall Street Journal best-seller that was shortlisted for Canada's National Business Book Award.

Some of my work

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