I help leaders get unlock their creative potential

Dawn Taketa Riordan
Partner & Managing Director, IDEO U
i Joined IDEO in
What you won’t learn from my bio
My favorite activities are skiing, food adventures and traveling with my husband and two teenagers. As a long-time member of a masters swim team, I am currently training to swim the Brute Squad (200 butterfly, 400 IM, and 1650 freestyle). Fun fact: I once counted every pair of jeans at a shopping mall.
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I co-lead IDEO U, IDEO’s online school that teaches design thinking skills and creative leadership mindsets. I guide marketing across product, digital, e-commerce, content, media relations, brand, and partnerships. Over the past few years, I’ve stepped in to lead IDEO U’s DEI work, and I am proud to be a member of IDEO’s Inclusive Design Collective and DEI Leadership Circle.

Exploring how human-centered design applies to marketing is one of my passions, and I love working at the intersection of technology, business, and creative.

I have deep roots in marketing and e-commerce, including growing Peet’s Coffee & Tea’s online business as general manager, and pioneering Gap Inc.’s digital marketing and e-commerce presence, including the launch of the brand’s first websites.

A true blue, I earned my bachelor's degree from U.C. Berkeley in Political Economics, then returned to earn my MBA from the Haas School of Business.

Some of my work

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