De-Risking Investments With Help From Gen Z
Throw out the playbook that worked with previous generations. To reach Gen Z, companies need to be testing new prototypes to confidently invest in what young people really want.
At IDEO, we’re big believers in the power of codesign—making and testing products with the people who will actually use them. But in our work with Gen Z, we’ve discovered just how important it is. This generation of young people is frustrated that they’ve been left out of conversations shaping things like social media, which has had detrimental effects on their mental health, and are excited to help build new technologies like AI to meet their needs and values. We’re diving into that work together.
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Here’s how we test and validate new ideas
Breakthrough Products
Slapping chatbots on existing products isn’t enough. We go deep with potential users, testing low-fi prototypes of products they might actually use, so they can understand what the experience feels like long before anyone sinks development dollars into it.
Strategic Futures
When the world is moving at the speed of AI, it can feel hard to even picture what a company should be doing in 10 years, much less chart the path forward. By working directly with future generations, we help organization build to last.
Creative Capabilities
Testing products against the values of coming generations is very different than typical UI/UX research. We work with organizations to build the skills their teams need to meet this new generation of customers...and the one after that.
Want to put a concept you’ve been kicking around to the test? Get in touch to start a conversation
From Principles to Prototypes
In our research with young people, they’ve been extremely clear: They are only interested in products that align with their values.
AI can provide the groundwork, but then we choose what we do with it from there. And I’m worried about the line being blurred.
What do you want to learn from Gen Z?
Get in touch to kick off a conversation.
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