We use cookies to improve your browsing experience.
And cake to boost morale on Fridays. Find out more about our cookie policy here.
Uh oh! Looks like your browser’s out of date.
You’ll have more fun viewing our site on one of these instead.
×

The Challenge

Help SOG identify new opportunities in the multi-tool space for expanding their product offerings and consumer base.

The Outcome

The product design and business considerations for Baton, a family of four new multi-tools.

Sog Lineup

While the designs of most cutting tools have evolved significantly over the years, multi-tools have remained largely the same. Recognizing this gap, SOG, an established leader in the specialty knife industry, collaborated with IDEO to identify new opportunities for innovation in the multi-tool space. The teams specifically aimed to expand SOG’s offerings into a more general lifestyle category and position them as adaptable tools for people’s everyday needs.

IDEO's research and industrial design work resulted in a family of four new multi-tools known as Baton. A sleek, black, minimal design ties together the complete set of tools, whose features vary to include bottle-openers, flashlights, scissors, pens, and pliers.

Each multi-tool’s range of capabilities, combined with its slim, compact structure that looks like a pen, makes it a travel-friendly companion for the office or the great outdoors. And its intuitive design makes it easy to use for anyone, regardless of their experience with multi-tools.

SOG’s new family of multi-tools launched in January 2017.

Sog 2 2

Dozens of prototypes were built to test how a range of features and capabilities could be incorporated into each multi-tool design.