Be visual. It’s one of IDEO’s seven rules of brainstorming. Not too tall an order for those who are quick to start sketching when attempting to communicate pretty much anything. So when a special event gets dropped on our calendar, lots of hands shoot up volunteering to design a poster.
Poster by Nick Dupey, IDEO Cambridge
Less apparent to outsiders is the fact that the creative license that comes with making IDEO eye-candy serves a very important purpose: It’s an antidote to the intense and often prescriptive nature of designing for clients. Event posters allow us to stretch our legs, color outside of the lines, and take a new tool for a walk around the block. And in a collaborative culture that is driven by the “we” and not the “me”, these one-offs offer a rare moment in the spotlight for the artist.
Check out the entire collection on Pinterest.
L to R: Erin Butner Stubbs (San Francisco), Tom Kershaw (Cambridge), Feel Hwang (Palo Alto), Beau Bergeron (San Francisco alum)
L to R: Marta Harding (San Francisco), Zach Hobbs (Chicago), Njoki Gitahi (New York), Wilfred Castillo (San Francisco alum)
L to R: Brian Pelsoh (San Francisco), Nick Dupey (Cambridge), Mary Foyder (Chicago), Fran Barros (Cambridge)
L to R: Brian Standeford (Cambridge), Remy Jauffret (Shanghai), Peter Antonelli (New York), Evan Collisson (San Francisco)
L to R: Elaine Fong (Palo Alto), Anthony Stimola (San Francisco), Ivy Hu (Palo Alto alum), Dirk Ahlgrim (Cambridge)