Rodrigo Martinez is passionate about the crossroads of design + biology at all scales. As Life Sciences Chief Strategist and Senior Portfolio Director at IDEO he tackles some of the most interesting challenges in service design in health care, life sciences, wellness, financial services and other industries. With his colleagues in Boston, Rodrigo is also experimenting different approaches to design with living organisms.
Rodrigo learned to love science-by-doing at the Exploratorium in San Francisco - first as a seven-year-old, and later working there as a teenager. Before joining IDEO, he was a principal with The Boston Consulting Group in the health care practice. With Juan Enriquez, Rodrigo co-founded Harvard Business School’s Life Sciences Project and coined the term ‘bioeconomy’ in a series of papers and articles starting in 1997. In 2003, he co-published the first global genetic data map selected by Rem Koolhaas to be part of a WIRED’s ‘Ultimate Atlas for the XXI Century.’ HBS Working Papers include “Biotechonomy 1.0: A Rough Map of Biodata Flow,” “SARS, Smallpox, and Business Unusual.”
Rodrigo has worked on projects in 11 countries on topics including innovation, evolution of technology, biopharma R&D, scientific and industrial partnerships, and economic growth. He is a regular guest lecturer at Harvard and MIT on topics including innovation, design and entrepreneurship, health and wellness. Educated at Mexico City’s ITAM and Harvard, Rodrigo mostly learns creativity, innovation, and prototyping from his 6-year-old daughter. He loves spicy food and is a runner - he is currently training for his second marathon.
Follow @RodrigoATCG on Twitter.
Design, Health, & Wellness
Design, Innovation & Business Strategy