Open Conversation
In a post-recessionary world, what role does luxury play? What products, services, and experiences do you consider to be a “luxury” right now, and what will become of them in the future? Once used to describe genuinely prestigious products or places, the concept of luxury has changed. How has it changed for you?
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Our Thinking
IDEO's focus lies at the intersection of insight and inspiration, and is informed by business, technology, and culture. [Read more]
Work / Featured Case Studies
Spark Award: Virtual Wallet
A winning financial service for the emerging Generation Y market — 70 million young, tech-savvy consumers. [Read more]
Spark Gold Award: Bedsider
A campaign for avoiding unplanned pregnancies through a systemic approach and a non-ideological stance. [Read more]
Spark Gold Award: Nurse Knowledge Exchange
A program for improving nurse knowledge exchange for better patient care at Kaiser Permanente. [Read more]
Spark Bronze Award: IDEO’s Tube
A suite of online tools that enables hundreds of employees located around the world to collaborate, share, and inspire. [Read more]
IDEA Gold: HCD Toolkit
An open-source toolkit that uses human-centered design to inspire new solutions to difficult challenges in the developing world. [Read more]
IDEA Gold: I Miss My Pencil
A 240-page glossy book that answers thought-provoking questions about what inspires designers to design. [Read more]
IDEA Silver: Steelcase i2i
A chair that automatically supports body movements, allowing users to focus on the people around them and the tasks at hand. [Read more]
IDEA Bronze: GE Caulk Singles
A convenient packet that provides the perfect amount of caulk for common household jobs. [Read more]
