About

Peter Coughlan coleads IDEO’s Health & Wellness practice, focusing on helping clients create disruptive new offers that change the landscape of health care. He has worked with medical-device manufacturers, health-care delivery systems, the pharmaceutical industry, and foundations. His clients include Brigham & Women’s Hospital, Cleveland Clinic, Kaiser Permanente, MaineGeneral Health, Mass General, Memorial Sloan Kettering, Medtronic, Merck, Novartis, Novo Nordisk, Robert Wood Johnson Foundation, Stanford Hospital and Clinics, and Texas Health Resources.

Before joining the Health & Wellness practice, Peter cofounded IDEO’s Transformation practice, a group dedicated to helping organizations develop design and innovation capabilities.

Peter holds a bachelor’s degree in English literature from Trinity College in Connecticut; a master’s degree in education from Boston University; and a PhD in applied linguistics from UCLA.

Speaking Highlights

April 2011, “Designing Organizational Change,” Nurture | Synergy 4 Health , Milpitas, CA

January 2011, “Trends and Drivers for Health Care: A Human-Centered Perspective and Process for Change,” The Leadership Institute, San Francisco, CA

December 2010, “When Systems Thinking Met Design Thinking,” Organization Systems Renewal Annual Conference at Seattle University, Seattle, WA

February 2010, “The Promise of User-Focused Design for Health-Care,” Business of Health Care Conference Panel Discussion, Berkeley, CA

June 2009, “Engineering Good Ideas,” CRICO/RMF Strategies 2009 Annual Patient Safety Summit, Boston, MA

April 2008, “Delivering Great Customer Experiences,” Managing Experience Conference, San Francisco, CA

September 2007, “The IDEO Model of Innovation and Design,” Appreciative Inquiry Conference, Orlando, FL

March 2005, Institute of Design Strategy Workshop, San Francisco, CA

October 2004, “Agents of Change: Creating and Managing a Human-Centered Innovation Process for a Hospital System,” Symposium on Health-Care Design

May 2002, Innovation Management Roundtable Conference on Strategic Exploration

Published Work

March 2010, "Smoking Cessation Design Principles," Robert Wood Johnson Foundation

March 2008, "How Non-Health Care Organizations Come Up with New Ideas and Approaches," Agency for Healthcare Research and Quality

November 2006, "Managing Change, by Design," Rotman Magazine

June 2003, "Bringing Real World Context into the Focus-Group Setting," Taylor & Francis

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