Dana, a Partner at IDEO, leads a group of designers in Palo Alto who are passionate about the “design of community” and branded experiences. She helps her colleagues and clients think about the emotional connections people form with brands. (As an avid consumer who cries easily, she believes she’s found her calling.)
Dana has led large-scale programs for Gap, the Mayo Clinic, Nike, and the Ritz-Carlton, for which she brought together multidisciplinary teams to approach health care, hospitality, and retail customer experiences from a design-thinking perspective.
She began her career in architecture and urban planning, earning an undergraduate degree at MIT and a master’s from Harvard University. At Harvard, she carried out her thesis work under visionary Rem Koolhaas. Dana has lectured and taught classes at California College of Arts.
Design for Community
Retail & Hospitality