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About
Colin Raney is a Design Director and leads IDEO’s studio in Boston. He specializes in designing new ventures around emerging technologies or consumer insights. He believes that good business is good design— to be successful, organizations need offerings, brands, services, and strategies that complement one another. Working with IDEO clients, Colin has developed brands, products, and service strategies for clients in a myriad of industries, including consumer technology, financial services, media & entertainment, and food & beverage.
Prior to joining IDEO, Colin was an architect for large-scale software systems. His work has taken him around the world and allowed him to meet people from all walks of life. Somewhere along the way, he lost interest in machines and became fascinated by people; which is possibly how he ended up at IDEO. Colin holds an MBA from Carnegie Mellon and a bachelor’s in Information Systems from the University of North Texas.
