About

Andréa is a Design Director at IDEO in Europe and helps lead the global brand strategy discipline.  Her focus is finding richer, deeper, and better ways to build robust brand strategies for clients ranging from baby care to financial services (and everything in between). She holds a master’s degree in media from the London School of Economics and speaks enthusiastically about brand strategy, media, and design thinking.

Andréa started her career as a TV and radio journalist before moving toward helping launch new print, television, and online brands in a shifting, confused, and thrilling global media landscape. While interning at a large advertising agency, she realized she didn’t have the patience for old models of brand building. She spent a year working as a bartender in a seedy Parisian bar, which she still considers her most challenging job to date. 

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