Michael Hendrix, a Creative Director and an Associate Partner at IDEO, leads the Boston studio. He contributes creative direction and strategy to a diverse portfolio that has included innovative services, businesses, brands and products for clients including Converse, Reebok, Sealy, Seventh Generation, Eli Lilly, EMD Serono, Panera, Del Monte, Con Agra, Steelcase and Gillette. He also shares responsibility for the development of the Boston studio’s talent, culture, and financial health.
Michael’s career has spanned advertising, in-house design, design education, design management and executive leadership. An accomplished graphic designer, he has received upwards of 50 awards from the major U.S. design associations and publications including the One Show, Type Directors Club, Print, How, and Communication Arts. His work is part of the permanent collection at the Cooper-Hewitt, National Design Museum and the Denver Art Museum.
Through his work and writing, Michael is exploring the notion that design intuition is based upon fundamental human experiences that cross cultural boundaries. By applying ideas from the emerging field of “embodied cognition” he hopes that designers will be able use this information to create better experiences for others and to explain more effectively their design rationale.
Prior to IDEO, Michael served for six years as chief brand officer and creative director of Tricycle Inc., a start-up he co-founded to reduce petroleum use and landfill waste in the commercial flooring industry through digital innovation. Tricycle was recognized for sustainable design and thought leadership by BusinessWeek, Fortune Small Business, the Smithsonian, House of Commons, Good Design, INDEX, as well as AIGA, IIDA, AIA, ASID, and IDSA.
He is an AIGA Fellow— an honor acknowledging designers who have made a significant contribution to raising the standards of excellence in graphic design, a Marshall Memorial Fellow, and a BMW Foundation Alumnus, both acknowledging Trans-Atlantic leadership and cooperation for political, social and cultural issues.
Michael is a speaker, blogger, Southerner and musician.
Consumer experience design