About IDEO

What We Do

IDEO (pronounced “eye-dee-oh”) is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow.

We identify new ways to serve and support people by uncovering latent needs, behaviors, and desires.

We envision new companies and brands, and we design the products, services, spaces, and interactive experiences that bring them to life.

We help organizations build creative culture and the internal systems required to sustain innovation and launch new ventures.

Highlights & Accolades

  • Ranked as one of the most innovative companies in the world by business leaders in a global survey by Boston Consulting Group
  • Ranked #10 on Fast Company’s list of the Top 25 Most Innovative Companies
  • Winner of 38 Red Dot awards, 28 iF Hannover awards, and more IDEA awards than any other design firm
  • Ranked #16 on Fortune’s list of 100 most-favored employers by MBA students
  • Awarded the Smithsonian Cooper-Hewitt, National Design Museum’s National Design Award for Product Design