About
Michael Hendrix, a Location Director and an Associate Partner at IDEO, leads the Boston studio. Michael contributes creative direction and brand strategy to projects as diverse as counter-culture apparel, over-the-counter drugs, and luxury-home goods. Michael believes the most effective designs are built through an organization’s cultural transformation that produces a system of networked experiences — from strategic planning, to operations, to multi-mode consumer interactions.
An accomplished communication designer, Michael has received awards from all of the major American graphic design associations and publications, including the One Show, Type Directors Club, Print, How, and Communication Arts. His work is part of the permanent collection at the Cooper-Hewitt, National Design Museum and the Denver Art Museum. He is also an AIGA fellow, an honor that acknowledges professionals who have made a significant contribution to raising the standards of excellence in graphic design within their community and AIGA chapter.
Prior to IDEO, Michael served for six years as chief brand officer and creative director of Tricycle Inc., a sustainable design company he co-founded to reduce petroleum use and landfill waste in the commercial flooring industry through digital innovation. Under his direction, Tricycle received repeated recognition for sustainable design and thought leadership from BusinessWeek, Fortune Small Business, the Smithsonian Institution, the British House of Commons, Green Good Design, and the INDEX: Awards, as well as the professional design associations of AIGA, IIDA, AIA, ASID, and IDSA.
When Michael is not designing, he’s playing his vintage guitars or exploring New England with his wife and their three children.