R. Michael Hendrix, an IDEO partner, co-leads the Boston studio. Together, with Colin Raney, the dynamic duo use their complementary strengths to guide a world-class creative community. (Think: Starsky & Hutch, Hall & Oates, or maybe peanut butter & jelly.) The two also share responsibility for the Boston studio’s talent, culture, and financial health.
Michael personally contributes creative direction and strategy to a diverse portfolio including innovative services, brands and products for fashion, furnishings, food, B2B, CPG, legal drugs, transportation and even the Feds.
He started as a junior art director in the grunge rock era. Since then he got a haircut and has worked in advertising, in-house design, design education, design management and on executive teams. An accomplished graphic designer, he has received over 50 awards from the major U.S. design associations and publications and his work is in the permanent collection of the Cooper-Hewitt, National Design Museum and the Denver Art Museum.
Prior to IDEO, Michael served as CBO of Tricycle Inc,a start-up that punched above its weight like an indy band: influential but poor. The venture-backed firm was recognized for sustainable design and thought leadership by BusinessWeek, Fortune Small Business, The Smithsonian, UK House of Commons, Good Design, INDEX, and a lot of professional associations with initials.
He is an AIGA Fellow— an honor acknowledging designers who have made a significant contribution to raising the standards of excellence in graphic design, a Marshall Memorial Fellow, and a BMW Foundation Alumnus, both acknowledging Trans-Atlantic leadership for political, social and cultural issues.
Consumer experience design