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Madison Mount, a Partner at IDEO, directs IDEO’s Food & Beverage practice and co-leads the Consumer Experience Design group. In all of his roles, Madison works with client organizations solve their toughest problems, from advising them on strategic business decisions to envisioning the offers that bring those strategies to market.
Madison founded the Food & Beverage practice to feed his passion for understanding the business context and consumer needs behind products. F&B, therefore, looks at people’s unmet needs, desires, and aspirations when tackling industry design and innovation challenges, whether developing the next multimillion-dollar product platform or creating weight-management strategies for dieters. Madison has worked with clients such as PepsiCo, ConAgra, Campbell’s, Wrigley, Kellogg, and the Gates Foundation.
Based in San Francisco, Madison also co-leads the Consumer Experience Design practice, IDEO’s largest business unit, where he focuses on designing brand-relevant consumer experiences that create business growth and impact. His clients have included Levi’s, Visa, Timberland, Callaway Golf, and Procter & Gamble.
Before joining IDEO, Madison helped start Innovation Arbitrage, an innovation incubator responsible for the development, funding, and creation of idea-led companies.
Madison talks, walks, and drinks like a carnivore, but eats like a vegetarian. Please don’t hold it against him.