Leif Huff is an IDEO partner and a managing director of the Munich office. Leif is passionate about finding the most impactful ways to bring human-centered brands, products, spaces, and experiences successfully to market. He is happiest when collaborating with clients and colleagues to build both, innovation and meaning into the design process. As a “maker” with a love of design, Leif has created strategies, comprehensive design languages, and award-winning products and services for renowned international and German companies.
Leif joined the firm in Palo Alto in 1992 before moving to Boston where he stayed for 2 years. Returning to his native Germany, Leif worked for Siemens Design for several years before co-founding IDEO Munich in 2001. Together with the teams in Munich and London, Leif has been shaping and co-leading IDEO’s successful and rewarding expansion in Europe.
Leif frequently speaks at conferences such as Deutsches Innovationsforum, PDMA Front End of Innovation, and Experimenta Design Lisboa. He was guest professor for design at Hochschule für Gestaltung in Offenbach and Munich and teaches regularly at Lund University in Sweden and design schools such as Vital - The Tel Aviv Center for Design Studies, and Parsons The New School for Design in New York.
Leif holds an undergraduate degree in product design from Hochschule für Gestaltung in Schwäbisch Gmünd, Germany and a Master of Fine Arts in 3D Design from Cranbrook Academy of Art in Michigan, USA.
Consumer Experience Design
Food & Beverage