About
Leif, an IDEO Partner with 15 years of experience in design and innovation, co-leads the Munich office, which he helped found in 2001. Leif is passionate about creating sustainable design languages and award-winning products, and he has led projects ranging from innovation strategy to design vision programs. His current focus is on building, coaching, and nourishing a strong team to support clients throughout Europe, including BASF, Braun, Fujitsu Siemens Computers, Miele, Nestlé, Procter & Gamble, and Yello Strom.
Leif teaches regularly at Lund University in Sweden and lectures at design schools such as HFG Schwäbisch Gmünd.
Speaking Highlights
October 2010, Montreux 2010 – 7th World Conference on Detergents, Montreux, Switzerland
January 2009, PDMA, Front End of Innovation Europe, Monaco
February 2008, “Kompetenz in Wissenschaft & Management,”
Institut für Marktorientierte Unternehmensführung (Institute for Brand Oriented Business Leadership)
January 2007, PDMA Front End of Innovation Europe, Germany
January 2006, University of Offenbach, guest professor, Offenbach, Germany
January 2004, FH München, guest professor, Munich, Germany
Speaking Topics
Branded experiences
Consumer experience design
Design thinking
Food and beverage
Innovation strategy
Storytelling