About

Gretchen is a Project Lead at IDEO, working across such industries as health and wellness, entertainment, travel, and retail goods for clients such as Gillette, HBO, Lilly, QVC, Scandinavian Airlines, and Timberland. She takes a holistic approach to design and prefers solutions that create meaningful user experiences and robust businesses. Recent projects include a mass-market home storage and organization system, a start-up cross-platform entertainment business, an in-flight food service experience, a light-based hair-prevention system, and a brand strategy for a footwear company. Gretchen also has been leading IDEO’s Adherence work, helping clients and teams diagnose a system’s adherence hurdles and the opportunities for design. She is currently exploring how the principles can be applied to design challenges outside the world of health care. Gretchen holds a bachelor’s degree with honors in industrial design from the Art Center College of Design in Pasadena, Calif., and a bachelor’s degree in economics from Stanford University.

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