About

Chip Heath is a Professor in the Graduate School of Business at Stanford University. Chip is the co-author (along with his brother, Dan) of a book titled Made to Stick: Why Some Ideas Survive and Others Die  (Random House, 2007). Made to Stick has been a BusinessWeek and New York Times bestseller, and was ranked among Amazon’s Top 10 Business Books of 2007 by both editors and customers. It has been translated into 23 languages, including Thai, Arabic, and Lithuanian.

Chip’s research examines why certain ideas—ranging from urban legends to business strategy myths—survive and prosper in the social marketplace of ideas. These “naturally sticky” ideas spread without external help in the form of marketing dollars, PR assistance, or leadership attention. Chip’s research has appeared in academic journals in psychology, economics, and management. Popular accounts of his research have appeared in Scientific American, the Financial Times, The Washington Post, Business Week, Psychology Today, and Vanity Fair. He has appeared on NPR and National Geographic specials

Read Chip’s bio: Chip Heath, Professor of Organizational Behavior, Stanford