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Andrea Kershaw leads IDEO’s operations in Singapore. As Location Director, she helps clients rethink their business and organizational strategies, tapping into IDEO’s diverse range of design capabilities worldwide to deliver impactful results. Her current clients in Singapore include the Ministry of Manpower, the National Population and Talent Division, and Spring. Andrea also has worked in Europe and the Middle East, where she supported the capability-building efforts of private companies such as Bertelsmann AG, Generali, and T-Mobile, and public institutions such as government entities in Dubai and the UK.
Prior to joining IDEO, Andrea spent four years on the BBC’s “central change team,” managing a series of company-wide initiatives. She led the launch of a leadership program for 5,000 BBC employees and the creation of a creativity and development framework within the organization. The latter initiative included building a Creativity and Audiences Center and establishing a team of creative development consultants. Before the BBC, Andrea specialized in marketing; she promoted industries ranging from media and financial services to retail and consumer goods for nearly a decade. She holds a master’s degree in psychology from University of Dundee, Scotland.