Innovation, Growth, and Getting to Where You Want to Go
Winter 2007
Design thinking is a crucial business asset—one that can, indeed, move a company forward and improve the bottom line. To optimize this impact, Ryan Jacoby and Diego Rodriguez advise thoughtfully structuring the innovation process. They stress working on projects that improve people’s lives, and they present a “ways to grow” model that helps managers direct and assess innovation efforts.
About the Author
Ryan Jacoby, an associate partner, is passionate about applying design thinking to business strategies for growth. Ryan helps lead IDEO's design for business efforts, and coordinates knowledge sharing and tool development across all of IDEO's business factors practitioners.
Diego Rodriguez is a partner at IDEO and leads its Palo Alto location. He formerly led IDEO’s Global Business Factors group. He works with clients on issues involving venture design, organizational processes, and marketing.