Innovation, Growth, and Getting to Where You Want to Go
Winter 2007
Design thinking is a crucial business asset—one that can, indeed, move a company forward and improve the bottom line. To optimize this impact, Ryan Jacoby and Diego Rodriguez advise thoughtfully structuring the innovation process. They stress working on projects that improve people’s lives, and they present a “ways to grow” model that helps managers direct and assess innovation efforts.
About the Author
Diego is a pioneer, advocate, and practitioner of design thinking. He is a partner at IDEO and a founding professor and member of the board at the Hasso Plattner Institute of Design at Stanford University (a.k.a. the d.school).
Ryan co-leads IDEO’s New York team and leads the firm’s Business Design discipline globally. He is passionate about designing new experiences for users and growth businesses with clients.