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Going Deeper, Seeing Further

— Jane Fulton Suri and Suzanne Gibbs Howard

Going Deeper, Seeing Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design September 2006

View the PDF.

About the Author

Suzanne is an Associate Partner and Design Director who specializes in human factors and design research. She has knack for finding new research approaches, synthesizing actionable insights, and using this knowledge to drive design, branding, and business strategies.

As a Partner and Creative Director at IDEO, Jane plays a global leadership role, evolving content and craft, human insight, and design thinking in support of client projects worldwide.