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Going Deeper, Seeing Further

— Jane Fulton Suri and Suzanne Gibbs Howard

Going Deeper, Seeing Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design September 2006

View the PDF.

About the Author

Suzanne Gibbs Howard is an associate partner and a design director, focusing on human factors and design research. She specializes in finding unique research approaches, synthesizing actionable insights, and using this knowledge to drive design, branding, and business strategies.

As a partner and creative director at IDEO, Jane plays a global leadership role, evolving content and craft, human insight, and design thinking in support of client projects worldwide.