Design Thinking
Thinking like a designer can transform the way you develop products, services, processes—and even strategy.
Thomas Edison created the electric lightbulb and then wrapped an entire industry around it. The lightbulb is most often thought of as his signature invention, but Edison understood that the bulb was little more than a parlor trick without a system of electric power generation and transmission to make it truly useful. So he created that, too.
Join Tim Brown’s ongoing discussion at his blog Design Thinking.
About the Author
Tim Brown is the CEO and president of IDEO. He formerly led IDEO's San Francisco and European offices. Tim speaks regularly on the value of design thinking and innovation to business and design audiences around the world.