The Latest

Tom Hulme's article "Watch the Disruptors, Not the Incumbents" was published in Director Magazine. In the article, Tom explores the importance of businesses being both exploitative and explorative and walks us through two case studies to illustrate.
Read the article here.

IDEO’s Aaron Sklar and Sally Madsen discuss working with foundations, nongovernmental organizations and social entrepreneurs in “Design for Social Impact,” published in the spring issue of Ergonomics in Design. The article explains “empathy, a community focus, and team preparation are among the human/humanity-centered principles for design and innovation in the developing world.”

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Design Thinker is a simulation game created ExperiencePoint in collaboration with IDEO that provides a meaningful experience with design thinking. Users compete to solve a realistic and complex challenge using design thinking, while engaging with the terms, techniques and thought patterns of successful innovators. Built for designers and non-designers alike, Design Thinker creates an energizing, practical and relevant learning experience that supports tangible business objectives using leading edge technology. The game can be easily integrated into leadership and management development programs, and its innovation content is readily linked to other key business learning modules and applied to action-learning projects.

To learn more about Design Thinker, visit experiencepoint.com/sims/DesignThinker

In an online article for BusinessWeek, Diego Rodriguez explains that good business outcomes treat design as a holistic process that pulls in savvy marketing and research, as well as smart ideas. For him, it's why design matters. Click here for the full article.

IDEO's Colin Raney and Ryan Jacoby wrote, “Decisions by Design: Stop Deciding, Start Designing,” in the Winter 2010 issue of Rotman, the magazine for the Rotman School of Management at the University of Toronto.

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At TEDGlobal in London, Tim Brown talked about how design got small — and why it’s big again. Design is moving beyond the object displayed in lifestyle magazines or on pedestals in museums of modern art. It’s returning to its roots, when design thinkers like Isambard Brunel created innovative breakthroughs.
Watch the video of Tim's talk here.

IDEO's Tom Hulme writes on the need for a networked and holistic approach to innovation for The Future of Innovation project. The project book will be published by Gower in November 2009.

Read the article here.

This article by IDEO's Fran Samalionis, is published in the new book Designing Services with Innovative Methods by Satu Miettinen and Mikko Koivisto.

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PATTERNS is an ongoing effort that lets the IDEO team share some of the common insights we see bubbling up across projects, as well as out in the world. They are a foundation for intuition. A way to elevate insights to the level of cultural impact. And a way to tap into IDEO's collective intelligence to do better work for our clients — even faster.

IDEO kicks off PATTERNS with Business in Beta by Colin Raney, who considers how to build a business around a new-to-world concept or in an unknown market.

Visit the PATTERNS site here.

IDEO sketched out fourteen scenarios to answer one big question: How will we get our news after the current model bottoms out? In these scenarios, we see that information has become even more personalized and hyperlocal—and, paradoxically, more communal, participatory, and global. To download a PDF of the full article, which originally ran in the June issue of San Francisco magazine, click here. To read San Francisco magazine’s story about IDEO’s process and the creation of the “future of news” scenarios, click here.

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文 Richard Kelly（IDEO亚太区总裁）

增长市场的关键不在于对科技研发主导的产品进行逐步的改善和优化，真正的业务增长来自于对用户的理解：揭示消费者未被满足的、未被提出的需求，然后满足这些需求

In China-based Business Watch, IDEO’s Richard Kelly writes about what happens when China shows the world its design-driven innovation, rather than merely its technology-based R&D innovation. He explains why a human-centered approach to design is so well suited to the Chinese market, where consumers have a rapacious appetite for new experiences and accelerated learning.

What if a doorbell could trigger the connection between scent and memory? How might traditional Chinese craftsmanship be paired with modern audio technology to demonstrate that “Made in China” isn’t always equated with “cheaply produced”? Could one person’s love of a material—specifically, cork—be exaggerated to elicit emotional response in others?

Chronicle Books and IDEO put together a 240-page glossy tome to answer these and other thought-provoking questions about what inspires designers to design. The authors, award-winning IDEO design director Martin Bone and IDEO materials expert Kara Johnson, complement each other’s thinking beautifully, approaching each design brief from the outside in and the inside out, respectively.

Tim Brown, CEO of IDEO, shows how the techniques and strategies of design belong at every level of business.

Sandy Speicher, who heads the Design for Learning efforts at IDEO, provides lessons for architects and designers creating the schools of tomorrow.

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IDEO’s Tim Brown blogs on two worldviews: that of TED and that of Davos. For more on Tim's take and what inspired him at each event, visit his blog, Design Thinking.

To watch Tim talk about the powerful relationship between creative thinking and play at the 2008 Serious Play conference on TED Talks, click here.

This deep-dive exploration re-envisions an interface with an eye toward integrating new display and input technologies. For this two-week open collaboration, BugLabs and IDEO will conceptualize and create new interface paradigms, directions, and industrial design/housing-modification solutions.

Join the group brainstorm here.

When attempting to solve wicked problems, creative thinkers must design systems that influence people’s behavior on a mass scale. IDEO’s Ilya Prokopoff and Fred Dust talk about designing systems at scale to solve some of the world’s big problems.

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Toy Lab has just the thing for you: the Party Whistle! Try it out on New Year's or your next birthday bash. The Party Whistle is the Toy Lab’s first foray into fun, playful iPhone apps, and the group shares the experiment with IDEO Labs readers. The app costs just 99 cents at the iTunes or App store.

Learn more about it here.

IDEO's Paul Bennett writes about his theory on why heaven might not be that far from YouTube on C&binet, a network that links the international creative and commercial communities.

Read the blog post here.