The Latest News

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Singapore's Designaré interviews Tim Brown

Designaré

In “Meta Design” Designaré talks to Tim about working with the government, sustaining an innovative culture, and leadership lessons learned.

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articles / Posted: April 29, 2011

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Condé Nast Traveler on Air New Zealand

Condé Nast Traveler

Condé Nast Traveler covers Air New Zealand’s economy-class makeover and IDEO’s involvement in the overhaul. “We realized that we could be the first airline to break through the barrier,” says Air New Zealand’s Norm Thompson.

articles / Posted: April 20, 2011

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IDEO Boston on Chronicle HD show

WCVB's Chronicle HD

IDEO’s Boston studio was filmed as a part of the Boston ABC affiliate WCVB’s Chronicle news show. The segment was titled, “Why We Buy,” and explored what motivates consumers to spend. IDEO talks about the retail experience and gives viewers a look at parts of the design process in this segment.

articles / Posted: April 19, 2011

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BBVA in Dutch newspaper

Het Financieele Dagblad

Pascal Soboll is interviewed about IDEO’s work with BBVA.

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articles / Posted: April 11, 2011

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David Kelley on Designing Curious Employees

Fast Company

David is interviewed about leadership and the role of empathy in developing people. He talks about the need for creative confidence – the belief in one’s own creative capabilities – and how a design approach can help to hone this skill.

articles / Posted: April 11, 2011

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IDEO Method Cards in Kevin Kelly’s Cool Tools

Cool Tools

Cool Tools calls the Method Cards “a great resource for people interested in finding new ways of thinking and brainstorming solutions.”

articles / Posted: April 7, 2011

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Punk Manufacturing in IDSA Journal

INNOVATION

IDEO’s Kara Johnson writes an article on punk manufacturing, which she defines as “modern craft. It’s the idea that people want, to some extent, to create the stuff they buy or use, even if it is mass-produced.” She believes that “as punk manufacturing begins to gain influence, it will help designers and the people they work with set a new standard for manufacturing and a new type of market.”

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articles / Posted: April 7, 2011

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The Examiner on Bedsider

Examiner.com

The National Campaign to Prevent Teen and Unplanned Pregnancy’s Larry Swiader and IDEO’s Jenn Maer spoke about their work on the Bedsider birth control method at SXSW on a panel titled, “Rebranding Birth Control: Behavior Change Through Design.” Read the Examiner’s coverage here.

articles / Posted: April 7, 2011

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Baxano iO-Flex Surgical System Wins MDEA

Medical Design Excellence Awards

The iO-Flex surgical system, design by IDEO with Baxano Inc. won a gold MDEA award in the surgical equipment, instruments and supplies category. More on the award here.

awards / Posted: April 6, 2011