The Latest News
Singapore's Designaré interviews Tim Brown
Designaré
In “Meta Design” Designaré talks to Tim about working with the government, sustaining an innovative culture, and leadership lessons learned.
Condé Nast Traveler on Air New Zealand
Condé Nast Traveler
Condé Nast Traveler covers Air New Zealand’s economy-class makeover and IDEO’s involvement in the overhaul. “We realized that we could be the first airline to break through the barrier,” says Air New Zealand’s Norm Thompson.
IDEO Boston on Chronicle HD show
WCVB's Chronicle HD
IDEO’s Boston studio was filmed as a part of the Boston ABC affiliate WCVB’s Chronicle news show. The segment was titled, “Why We Buy,” and explored what motivates consumers to spend. IDEO talks about the retail experience and gives viewers a look at parts of the design process in this segment.
BBVA in Dutch newspaper
Het Financieele Dagblad
Pascal Soboll is interviewed about IDEO’s work with BBVA.
David Kelley on Designing Curious Employees
Fast Company
David is interviewed about leadership and the role of empathy in developing people. He talks about the need for creative confidence – the belief in one’s own creative capabilities – and how a design approach can help to hone this skill.
IDEO Method Cards in Kevin Kelly’s Cool Tools
Cool Tools
Cool Tools calls the Method Cards “a great resource for people interested in finding new ways of thinking and brainstorming solutions.”
Punk Manufacturing in IDSA Journal
INNOVATION
IDEO’s Kara Johnson writes an article on punk manufacturing, which she defines as “modern craft. It’s the idea that people want, to some extent, to create the stuff they buy or use, even if it is mass-produced.” She believes that “as punk manufacturing begins to gain influence, it will help designers and the people they work with set a new standard for manufacturing and a new type of market.”
Baxano iO-Flex Surgical System Wins MDEA
Medical Design Excellence Awards
The iO-Flex surgical system, design by IDEO with Baxano Inc. won a gold MDEA award in the surgical equipment, instruments and supplies category. More on the award here.