The Latest News
Bloomberg on Rethinking Books and Cars
San Francisco Chronicle and Bloomberg.com
Reporter Ryan Flinn takes a look IDEO’s work past and present. Along with projects from a variety of industries, Ryan looks at the role of trends and patterns and how they inform some of our thinking.
Out in the Open
Business Management Magazine
In this article about the role of open innovation, Tom Hulme discusses the need for evolution in companies of all sizes: “The reason entrepreneurs are effective is they’re forced to learn quickly and bootstrap their businesses; ironically larger companies are being forced to do that at the moment as well.” The inspiration and design principles behind OpenIDEO are discussed, along with the need for true transparency.
Internet Week: Celebrating Europe’s Digital Industry
Internet Week Europe
“How Technology is Changing Design,” a talk presented by IDEO’s Tom Hulme, was presented to a full house at the IDEO London studio last week for Internet Week. Read audience members’ reactions here and here.
Artistic License Not Required
Today (Singapore)
IDEO’s Tim Brown sits down with Today to discuss innovation in Singapore, design thinking, and what it takes to cultivate the methods associated with design. “You don’t have to be a designer or artist,” Tim said. “You just have to learn how different methods and things can make life more fulfilling. It takes effort. You start with the skill of looking – look beyond the surface and understand how things can be improved.”
Read the full article here.
The 2010 Prince Philip Designer’s Prize
BBC News
Bill Moggridge, director of the Smithsonian Cooper-Hewitt National Design Museum and IDEO co-founder, has been named the winner of the 2010 Prince Philip Designer’s Prize. Formerly known as The Duke of Edinburgh’s Prize for Elegant Design, the award is given out annually to recognize a lifetime contribution to design. According to the BBC, “The jury said Mr. Moggridge had been central to how design helped people understand and use technology.” Bill designed the Grid Compass computer – the first laptop – and pioneered interaction design as a discipline.
PATTERNS on Fast Company: Nine Examples of Branded Environments That Mimic the Web's Fluidity
Fast Company's Co. Design
Fast Company’s Co.Design published a new PATTERNS column. PATTERNS posted so far include Colin Raney’s “Business in Beta,” “Shanzhai” from Makiko Taniguchi and Eddie Wu, “Millennials” by Ashlea Powell and Davide Agnelli, and “Continuous Conversations” written by Jenny Comiskey, Aradhana Goel, and Simon King, “Stories as Cultural Currency,” from Suzanne Gibbs Howard, and Beau Trincia’s “Not-So-Real-Estate”.
To learn more about PATTERNS and read past issues, go to the PATTERNS website.
Public Transportation Spaces of the Near Future
AXIS
Japanese design publication AXIS looks at the journey Air New Zealand and IDEO took to reimagine Air New Zealand’s economy class. The process – from observing passengers, to prototyping configurations, and planning the in-flight dining experience – is documented in the December 2010 print edition, on newsstands through the end of the month. A brief description of the feature is included on the AXIS website.
On Redesigning Businesses
Metropolis
In a Q-and-A with Metropolis, IDEO’s Ilya Prokopoff discusses the role of design in organizational change, how designers can have an impact in identifying new opportunities in bringing old systems up to date, and ways to build internal momentum.
Social Innovation at the Net Impact Conference
Triple Pundit
Triple Pundit interviews Sally Madsen about her presentation at the Net Impact conference. Read the article here.
The Top 100 Employers for Female MBAs
Universum
IDEO’s fills the No. 15 spot on Universum’s 2010 ranking of the Top 100 ideal employers for female MBAs. The ranking is based on a poll of 2,139 respondents from 50 leading MBA schools between December 2009 and March 2010.