Design is in the Details: IDEO’s Paul Bennett explains that design doesn’t have to be about grand gestures, but can solve small, universal and overlooked problems.

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By Diego Rodriguez and Ryan Jacoby

“In the world of ‘design thinking,’ acknowledging risk is the first step toward taking action, and with action comes insight, evidence, and real options.”

As an innovator, you’ve likely encountered some of the most challenging and risky problems in the world of business. Let’s grow this lagging brand. Let’s envision the future of our market. Let’s connect to a whole new set of users and customers.  When it comes to generating business growth by bringing new things into the world, the stakes are high, and risk is everywhere.

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