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IDEO’s Gretchen Addi, a senior designer and founder of the THRIVE research initiative, participates in a Q&A that covers such human-centered themes as observational learning, sustainability, and age-aware design.
Tim Brown on Design Thinking at MIT
MIT World, Cambridge, MA
Going Off the Beaten Path For New Design Ideas
The New York Times
“[IDEO] has been turning its attention to spaces, or environments ... delving into the psychology of space and coming up with unusual approaches for companies like Marriott International and Forest City Enterprises, two of the largest real estate businesses in the country.”