“Which new handheld and wireless devices will really find their way into our pockets? Human-factors engineers are interested in practical answers to that question, not fanciful ones.”

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“To crack the engineering problems of the deep-well pump [for rural Kenya], Approtec partnered with Ideo… An IDEO engineer named Ben Tarbell, who’d done an internship at Approtec while he was in grad school, led the team of 45 product engineers who volunteered their time to work on the project.”

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