Next Door for State Farm Insurance

A “financial learning space” for the next generation of customers

State Farm, which ranked 37th on the Fortune 500 list in 2011, is the leading insurance company in North America. The company offers a broad range of insurance, banking, and investment products and services. Over the past few years, State Farm’s core offerings have faced various challenges, including a decrease in car ownership per household, public policy changes, safer vehicle design, new car-sharing services, and a shifting client base. To address a changing marketplace and build stronger relationships with Millennials (consumers born between 1981 and 2000), State Farm engaged IDEO in a four-year, radically collaborative relationship that resulted in the design and launch of Next Door, a community-focused learning center that offers free, no-pressure financial coaching to consumers in the Chicago area. Next Door opened in Chicago’s Lakeview neighborhood in August 2011.

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Project date: 2011

Facts & Figures

Next Door has registered over 8,000 community members.

Its financial coaches have held more than 1,200 coaching sessions.

Next Door has hosted more than 600 classes and community events.