We use cookies to improve your browsing experience.
And cake to boost morale on Fridays. Find out more about our cookie policy here.

The Design on Aging booklets give entrepreneurs and organizations tools for designing human-centered products and services for older adults. The two publications, Connected Living and Independent Living, explore how design can help older adults stay socially connected and physically mobile as they age. Presented alongside 4 distinct profiles representing the behaviors and mindsets of people over 50 years old at high risk of isolation, the booklets provide practical frameworks and design exercises to help organizations generate impactful solutions.

IDEO developed the Design on Aging booklets with Project Catalyst—a pioneering research collaboration between AARP, UnitedHealthcare, Pfizer, and MedStar Health.

Download the books on Independent Living and Connected Living.

Catalyst Book 0706