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Ideo Books Art Of Innovation

In The Art of Innovation, Tom Kelley, partner at IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.

IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. 

Kelley has leveraged some strengths to fill a real market gap... Written in an informal, straightforward manner, The Art of Innovation offers an enjoyable ramble through cultural and historical byways that have had an impact on design.

Gerry Khermouch, BusinessWeek


Know someone who might love this book? Here are some options for purchasing The Art of Innovation (Broadway Business, 2001):

  • Tom Kelley

    IDEO Partner
    Tom Kelley is the best-selling author of Creative Confidence, The Art of Innovation and The Ten Faces of Innovation as well as a partner at IDEO. As a leading innovation speaker, Tom addresses scores of business audiences on how to foster a culture of innovation and tap into the creative potential of their organizations.