In The Art of Innovation, Tom Kelley, general manager of IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.
IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life.
Kelley has leveraged some strengths to fill a real market gap... Written in an informal, straightforward manner, The Art of Innovation offers an enjoyable ramble through cultural and historical byways that have had an impact on design.
Gerry Khermouch, BusinessWeek