We believe that data science and machine learning can help us design intelligent products, services, and systems that improve people’s everyday lives.
But in order to have truly positive impact, AI-powered technologies must be grounded in human needs and work to extend and enhance our capabilities, not replace them.
To call attention to that distinction, we use the term “augmented intelligence” rather than “artificial intelligence”. Data science is a tool that helps us build a smarter world, but humans remain the architects.
Learn more about IDEO's work combining data, design, and machine learning to make things better for humans.