IDEO on 60 Minutes and CBS This Morning

In this segment of 60 Minutes, Charlie Rose visits IDEO and interviews co-founder David Kelley.

How to design breakthrough inventions.

View all of the footage from 60 Minutes' time at IDEO here, or check out these individual segments:

Following IDEO’s appearance on 60 Minutes, a follow up piece on CBS This Morning spotlights how IDEO forms project teams and creates impact through design. The story is told through the lens of a specific design challenge: How might we encourage healthier eating habits in young children?

Apr 2013