IDEO on 60 Minutes and CBS This Morning
In this segment of 60 Minutes, Charlie Rose visits IDEO and interviews co-founder David Kelley.
How to design breakthrough inventions.
View all of the footage from 60 Minutes' time at IDEO here, or check out these individual segments:
Discussing the future of design thinking with Tim Brown
Delving deeper with David into human-centered design and creative confidence.
Checking in with the IDEO Play Lab.
Following IDEO’s appearance on 60 Minutes, a follow up piece on CBS This Morning spotlights how IDEO forms project teams and creates impact through design. The story is told through the lens of a specific design challenge: How might we encourage healthier eating habits in young children?
Apr 2013