Helping Promote Food Access for Families in Need

The IDEO food team launched the #rainbowtacochallenge on Instagram with Eat REAL, an Oakland-based food access nonprofit, to encourage cooking confidence and help get food safely to families in need.

Inspired by how kids across the globe are drawing and posting rainbows in windows to spread joy and connectivity, the team designed this creative challenge to inspire families to create colorful, nutritious meals with whatever they have on hand.

You can help by taking the challenge (post your dish on Instagram with #rainbowtacochallenge and tag @eatrealcertified). You can also donate by texting “rainbow” to 52886 (US only. Non-US residents can donate online here). For every $1 raised, 10 meals are delivered safely to families. In its first week, the #rainbowtacochallenge helped Eat REAL support schools to safely deliver over 1.5 million meals and inspired new donors who will help scale the nonprofit's impact.

Apr 2020