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Ideo Books Stanford Social Innovation Review

In this article for the Stanford Social Innovation Review, Tim Brown and Jocelyn Wyatt write about the history of design thinking and its more recent use in the social sector.

Download a PDF of "Design Thinking in Social Innovation," or read the article online at the Stanford Social Innovation Review.

Designers have traditionally focused on enhancing the look and functionality of products. Recently, they have begun using design tools to tackle more complex problems, such as finding ways to provide low-cost healthcare, throughout the world. Businesses were first to embrace this new approach — called design thinking — now nonprofits are beginning to adopt it too.

Tim Brown & Jocelyn Wyatt

  • Tim Brown

    CEO and President
    Tim Brown is CEO and president of IDEO. He frequently speaks about the value of design thinking and innovation to businesspeople and designers around the world. He participates in the World Economic Forum in Davos, Switzerland, and his talks Serious Play and Change by Design appear on TED.com.
  • Jocelyn Wyatt

    Chief Executive Officer, IDEO.org
    Jocelyn Wyatt is the co-founder and CEO of IDEO.org, the nonprofit sister organization of IDEO. In this role, she heads up the organization’s strategy, partnership development, and fundraising efforts, and has racked up more frequent flyer miles than she cares to admit.