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In this article for the Stanford Social Innovation Review, Tim Brown and Jocelyn Wyatt write about the history of design thinking and its more recent use in the social sector.

Download a PDF of "Design Thinking in Social Innovation," or read the article online at the Stanford Social Innovation Review.

Designers have traditionally focused on enhancing the look and functionality of products. Recently, they have begun using design tools to tackle more complex problems, such as finding ways to provide low-cost healthcare, throughout the world. Businesses were first to embrace this new approach — called design thinking — now nonprofits are beginning to adopt it too.

Tim Brown & Jocelyn Wyatt

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  • Tim Brown

    Chair
    Tim Brown is chair of IDEO. He frequently speaks about the value of design thinking, creative leadership, and innovation to business leaders and designers around the world. He participates in the World Economic Forum in Davos, Switzerland, and his talks Serious Play and Change by Design appear on TED.com.
  • Jocelyn Wyatt

    Chief Executive Officer, IDEO.org
    Jocelyn is the CEO of IDEO.org, the nonprofit design organization that she cofounded in 2011 after leading IDEO’s social innovation practice. As CEO, Jocelyn spends her time sorting out the vision, strategy, funding, and growth plans for IDEO.org. She heads up partner development with foundations, nonprofits, and social enterprises; builds networks by speaking widely on how design is changing the social sector; and has racked up more frequent flyer miles than she cares to admit.