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Bill Moggridge, director of the Smithsonian Cooper-Hewitt National Design Museum and IDEO co-founder, has been named the winner of the 2010 Prince Philip Designer's Prize. Formerly known as The Duke of Edinburgh's Prize for Elegant Design, the award is given out annually to recognize a lifetime contribution to design. According to the BBC, "The jury said Mr. Moggridge had been central to how design helped people understand and use technology." Bill designed the Grid Compass computer – the first laptop – and pioneered interaction design as a discipline.