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In 2008, Tim Brown authored "Design Thinking" for Harvard Business Review, which explored how thinking like a designer can transform the way you develop products, services, processes—and even strategy.

Now that design thinking is everywhere, Tim asks "When Everyone Is Doing Design Thinking, Is It Still a Competitive Advantage?" In this HBR piece, Tim suggests that in order to create sustained competitive advantage, businesses must be not just practitioners, but aim for mastery of design thinking. View the article on HBR.org here.