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In 2010, IDEO was given 12 IDEA awards by IDSA and Fast Company, with winning designs ranging from banking services to low-income housing communities to communications design work. 

IDEA Gold:

  • PNC Virtual Wallet in the Interactive Product Experiences category 
  • Best Western in the Service Design category
  • Lilly Patient Posters in the Research category


IDEA Silver:

  • AT&T 3G MicroCell in the Communication Tools category
  • (RED)WIRE in the Interactive Product Experiences category
  • The Community Builders in the Research category 
  • Lilly HumatroPen 6mg, 12mg and 24mg in the Medical & Scientific Products category 


IDEA Bronze:

  • Nokia Ovi Suite 2.0 in the Interactive Product Experiences category
  • EILEEN FISHER in the Design Strategy category
  • Ormondale Investigative Learning in the Design Strategy category 
  • QUE proReader in the Computer Equipment category
  • Western Digital My Book and My Passport product suite in the Computer Equipment category